Monday, 3 August 2009

RomeoVJuliet / MontagueVCapulet

To make a Romeo and Juliet Show fit my target audience I took my idea from the masked ball in the story. My concept turned the two families into rival night clubs holding parties at the same time. 

The campaign revolved around street teams pitted against each other and trying to  outdo the other.

The idividual posters are not too impressive but they are combined to form the final poster. 

The final poster was a restyled battle between the Montagues and Capulets, using their individual posters to form one

That's the poster i liked because it didnt depend on photoshop or any design programme it give it its strength, the concept & treatment it had in the real-world was enough to project the message.

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